Privacy Policy

Last Updated: August 2025

Pub Invest Group Ltd ("HEY Liverpool", "We", "Us") is a controller of your personal data. We respect your data and your privacy is important to us.

This Privacy Policy explains what personal data we collect and how it is used. This policy also explains what rights you have over your personal data and how you can use those rights.

You have a number of rights under data protection legislation which, in certain circumstances, you may be able to exercise in relation to the personal information we process about you. More information about your rights and how to exercise these is set out in the "Your rights" section of this notice.

Pub Invest Group Ltd's registered office is: 26 Fleet Street, Liverpool, England, L1 4AN

1. Summary of how we use your data and your rights

We use your data to provide and improve our rewards scheme, including for personalized offers, research, feedback and enquiries, and for safety and security purposes.

We will use your data to comply with laws and regulations. We use your data to prevent and detect crime, such as fraud.

Where we rely on consent as the legal basis on which we process your personal information, you may also withdraw that consent at any time. To exercise any other data rights, such as obtaining a copy of your data, correcting, deleting or restricting how we use your data, please see "Your rights" for more information.

You can unsubscribe from marketing communications at any time by contacting us using the details in the "Contact Us" section at the end of this policy.

Our website and app use cookies and similar technologies to improve functionality, recognize you and to customize your experience. You can reject and block cookies in your browser settings.

2. Information we collect from you

We collect information when you join our HEY Liverpool rewards scheme through our website www.hey-liverpool.co.uk, make purchases at participating venues, use our app, or correspond with us.

In particular:

  • We keep information you give us directly such as contact details (including name, email, mobile number), date of birth, feedback, and marketing preferences
  • We record and analyze your purchases and spending patterns at participating venues to provide personalized offers
  • We track your rewards earned and redeemed through the HEY Liverpool scheme
  • For contracted offers that require identity verification, we may store a photograph of you to confirm your identity when redeeming these specific offers
  • If you engage with us online via our website or app, our technologies will capture your IP address and record how you use our services to help improve them and your user experience
  • If you contact us directly with complaints, feedback, or enquiries, we will record details and all related information
  • We may use CCTV in participating venues for the prevention and detection of crime and for safety and security reasons

3. Information we receive from third parties

We only receive your information from participating HEY Liverpool venues when you make purchases that qualify for rewards. We do not receive information from any other third parties.

4. How we use information and the legal basis

We are allowed to use your data only if we have a proper reason to do so such as:

  • To fulfill a contract we have with you
  • When it is in our legitimate interest
  • When you consent to it
  • To comply with the law

Contract fulfillment

When you join our HEY Liverpool rewards scheme, we use your information to:

  • Process your membership registration
  • Track your spending and award appropriate rewards
  • Provide personalized offers based on your preferences
  • Respond to your enquiries and feedback

Legitimate interests

Our legitimate interests include keeping our records up to date, fulfilling our legal and contractual duties, working out which offers may interest you, improving our app and services, and developing new features.

We use your information to:

  • Provide and improve our rewards scheme and app functionality
  • Analyze spending patterns to create personalized offers
  • Monitor app usage to improve user experience
  • Prevent and detect fraud or misuse of the scheme
  • Verify your identity when redeeming contracted offers through photograph comparison
  • Conduct research to enhance our services

Consent

If you give us consent, we:

  • Send you electronic marketing communications about offers and promotions
  • Use cookies and similar technologies on our website and app
  • Send you push notifications through the app (if enabled on your device)

When you give consent, you are able to withdraw that consent at any time by contacting us using the details in the "Contact Us" section.

Legal compliance

When the law requires us to process your data, including for legal, compliance, regulatory and investigative purposes.

5. Data Sharing

We do not share your personal information with any third parties. All data processing is handled internally by Pub Invest Group Ltd within the United Kingdom.

Personal data may only be shared with government authorities and/or law enforcement officials for the prevention or detection of crime, if required by law or if required for a legal claim.

If our business is to be integrated with another business or sold, your details would be shared with our advisers and any prospective purchaser's advisers, and you would be notified if this happens.

6. International transfers

All your data is processed and stored within the United Kingdom. We do not transfer your personal data outside the UK.

7. Data retention

We keep your data to enable us to fulfill our contract with you and provide rewards scheme services whilst you are an active member.

Specifically:

  • If you don't use your HEY Liverpool account for 12 months, we will contact you before deleting inactive accounts
  • If you remain inactive for 24 months, your account and associated data will be deleted
  • Customer feedback and correspondence is kept for up to 2 years
  • Records required for tax and audit purposes are retained as required by law
  • Photographs taken for identity verification on contracted offers are stored only for the duration of the relevant contracted agreement and are deleted when the agreement expires
  • If you unsubscribe from marketing communications, we keep a record of this request to ensure we don't contact you again

We may keep your data for longer if we cannot delete it for legal, regulatory or technical reasons.

8. Your rights

You have rights over your personal data, and you can:

  • Ask for a copy of your information
  • Ask for information to be corrected
  • Ask for information to be erased or deleted
  • Ask for us to limit or restrict processing
  • Object to us processing your data, particularly for direct marketing purposes
  • Ask us to send you a copy in a structured digital format or send it to another party

Some rights may be limited where we are obliged by law to keep information or where we need to respect other people's privacy.

To exercise your data subject rights, please contact us using the details below. We may need to confirm your identity to ensure we're accessing the right data and to protect your personal information.

You have a right to complain to the UK's Information Commissioner's Office (ICO) if you are unhappy with how we handle your data.

9. Contact details

To exercise any of your rights, withdraw consent, or for any general data protection queries, please contact:

Email: dpo@pubinvest.co.uk
Address: 26 Fleet Street, Liverpool, England, L1 4AN
Phone: 0151 351 6700

We may change or update this policy from time to time. We will communicate these changes by updating our app and website.

10. Controller information

The controller for your information is Pub Invest Group Ltd, 26 Fleet Street, Liverpool, England, L1 4AN.

This policy applies solely to data collected and processed by HEY Liverpool and Pub Invest Group Ltd.